Amazon Sale Calendar 2026: Every Major Sale Event and When to Buy
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Amazon’s biggest sales in 2026 are Prime Day in July, Prime Big Deal Days in October, Black Friday on November 27 and Cyber Monday on November 30, plus smaller seasonal sales in spring and late summer. Sellers save their deepest promo codes for these events, so bigger purchases are usually worth waiting for.
Amazon sale calendar 2026
| Event | When | Best categories | Prime only? |
|---|---|---|---|
| Spring Sale | Late March | Outdoor, fitness, spring cleaning, garden | No |
| Pet Day | May | Pet food, toys, supplies | No |
| Prime Day | July, two days (dates announced by Amazon) | Amazon devices, tech, kitchen, home | Yes |
| Back to school | Late July to August | Laptops, dorm essentials, backpacks, stationery | No |
| Prime Big Deal Days | Early to mid October (announced by Amazon) | Early holiday gifts, tech, toys | Yes |
| Black Friday | Friday, November 27, 2026 (deals start the week before) | Everything; the year’s deepest promo codes | No |
| Cyber Monday | Monday, November 30, 2026 | Electronics, gaming, last-chance Black Friday prices | No |
| Holiday deals | December 1–24 | Gifts, toys, beauty, kitchen | No |
| Post-holiday clearance | December 26 to early January | Decorations, winter gear, returns and overstock | No |
Exact dates for Prime Day and Prime Big Deal Days are announced by Amazon a few weeks in advance; we update this page and post the dates on Instagram as soon as they are confirmed.
What to buy at each event
- Prime Day: Echo, Fire TV, Kindle and Ring devices hit their lowest prices of the year, along with big-brand headphones, robot vacuums and kitchen appliances.
- Prime Big Deal Days: think of it as an early Black Friday. Good for toys and gifts before December shortages.
- Black Friday week: the widest selection. Sellers stack coupons on promo codes, so this is when our daily deal list is longest.
- Cyber Monday: tech and gaming, plus any Black Friday deal that still has stock.
- January clearance: the best time for decorations, winter clothing and fitness gear.
How to prepare for a big Amazon sale
- Add the items you want to a wish list two weeks early and note the current price, so you can tell a real drop from a fake one. Here is how to check.
- Make sure your address and payment method are saved; Lightning Deals give you only minutes to check out. How Lightning Deals work.
- Follow @findscheaper and turn on notifications. During sale weeks we post several times a day.
- Clip coupons first, then apply promo codes at checkout. Stacking guide.
Frequently asked questions
When is Amazon Prime Day 2026?
Prime Day is held in July each year, usually over two days. Amazon announces the exact dates a few weeks ahead, and we update this page when they do.
When is Amazon Black Friday 2026?
Black Friday falls on Friday, November 27, 2026. Amazon’s Black Friday deals usually start the week before and run through Cyber Monday, November 30.
Do I need Prime for Black Friday deals?
No. Black Friday and Cyber Monday deals are open to everyone. Prime Day and Prime Big Deal Days are for Prime members.